Fidelity Assets And Local.com Partner To Enable Real-Time
Online Connection Between Home Buyers, Sellers And Realtors
Partnership Enriches Local Search For Home Buyers
Los Angeles and Irvine, CA, January 30, 2006 Fidelity Assets, a
highly specialized online marketing and
advertising company offering search
engine marketing strategies for the exclusive use of
real
estate agents, today announces a strategic partnership
with Local.com, a leading local search engine. The partnership
enables real-time connections between home buyers and sellers who
are conducting searches on Local.com, and over 500,000
real
estate agents and mortgage brokers around the nation,
including major metropolitan areas such as Los Angeles, Seattle,
San Francisco, New York, Chicago and Washington, DC.
Local.com is a premier online destination for consumers looking
for information on local real estate, said Andy Steuer, CEO of
Fidelity Assets. Our real-time lead generation functionality
combined with Local.coms content will help consumers make informed
decisions about their local real estate market, and instantly
connect with a real estate or mortgage professional who can help
them act on those decisions. Were glad that Local.com shares our
enthusiasm for helping home buyers and sellers make the most of
their time online.
Mortgage Broker Local.com aims to become the premier local search destination
through partnerships with successful industry leaders like Fidelity
Assets. Local.com provides over 16 million business listings to
over 6 million unique monthly visitors.
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Mortgage Lead Real estate and mortgage listings are popular searches by
Local.com consumers, said Rob Luskey, director of strategic
alliances at Local.com. We look forward to working with Fidelity
Assets, a source of relevant local content and resources for our
users. This new partnership allows our users to connect directly
with real estate professionals, and further strengthens our
position as a leading local search engine.
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Reverse Mortgage According to the National Association of Realtors, seventy-seven
percent of all home seekers use the Internet to find their new
home. Billions of dollars in real estate
advertising will continue to shift
online over the next three years. With their Web Traffic service,
Fidelity Assets has established itself as a leader in search engine
marketing for realtors and mortgage brokers. By using
highly-refined campaign management tools to leverage traffic from
Google, AOL, Yahoo!, MSN and now Local.com, Fidelity Assets helps
their clients to promote their listings or their websites and
target buyers and sellers who are actively searching for real
estate in their geographical area. Fidelitys Web Leads service
enables their clients to target home buyer and seller prospects who
are using the Internet to research home buying and selling. Traffic
is directed to a page that is personalized for each of their
clients, where buyers and sellers can request more information.
Each prospect is the agents exclusive property and will never be
re-sold to another agent.
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Florida Mortgage Fidelity Assets is a leading provider of search engine solutions
designed exclusively for real estate brokers and agents, and
mortgage brokers. Through its suite of search engine marketing
solutions, Web Traffic and Web Leads, Fidelity Assets is dedicated
to offering real estate professionals personalized marketing
campaigns that utilize Google, Yahoo, MSN and AOL to capture
targeted high-quality online traffic and leads for their clients.
Online advertising with Fidelity Assets is
performance based and services are priced according to the number
of visitors and leads generated by the campaign.
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California Mortgage Loan About Interchange
Florida Mortgage Loan Interchange Corporation (NASDAQ: INCX) owns and operates
Local.com (www.local.com), a leading local-search engine powered by
the company's proprietary Keyword DNA and local-web indexing
technologies. The company serves local and national Internet,
wireless and operator assisted local-search markets in the United
States and Europe. Interchange generates revenue principally from
paid-search advertising.
California Mortgage The company is headquartered in Irvine, California, with
European headquarters in Stockholm, Sweden. For more information on
Interchange, please visit: www.interchangeusa.com.
Bad Credit Loan Mortgage
Forward-Looking Statements: All statements other than statements
of historical fact included in this document regarding our
anticipated
financial position, business
strategy and plans and objectives of our management for future
operations, are forward-looking statements. When used in this
report, words such as "anticipate," "believe," "estimate,"
"plans," "expect," "intend" and similar expressions, as they
relate to Interchange or our management, identify
forward-looking statements. Any forward-looking statements are
based on the beliefs of our management as well as assumptions
made by and information currently available to our management.
Actual results could differ materially from those contemplated
by the forward-looking statements as a result of certain
factors, including, but not limited to, our ability to re-launch
the Local.com domain and incorporate our local-search
technologies, market the Local.com domain as a destination for
consumers seeking local-search results, grow our business by
enhancing our local-search services, expand our Advertiser and
Distribution Networks, expand internationally, integrate the
operations and effectively utilize the technology of Inspire, a
Swedish Internet and wireless local-search technology company,
which we recently acquired, integrate the operations and
effectively utilize the technology of Inspire, develop our
products and sales, marketing, finance and administrative
functions and successfully integrate our expanded
infrastructure, as well as our dependence on major advertisers,
competitive factors and pricing pressures, changes in legal and
regulatory requirements, and general economic conditions. Any
forward-looking statements reflect our current views with
respect to future events and are subject to these and other
risks, uncertainties and assumptions relating to our operations,
results of operations, growth strategy and liquidity. All
subsequent written and oral forward-looking statements
attributable to us or persons acting on our behalf are expressly
qualified in their entirety by this paragraph.
Commercial Mortgage Our Annual Report on Form 10-KSB, subsequent Quarterly Reports
on Form 10-QSB, recent Current Reports on Form 8-K, and other
Securities and Exchange Commission filings discuss the foregoing
risks as well as other important risk factors that could contribute
to such differences or otherwise affect our business, results of
operations and financial condition. The forward-looking statements
in this release speak only as of the date they are made. We
undertake no obligation to revise or update publicly any
forward-looking statements.
Lowest Mortgage Rate Source: Interchange
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